Running a non-profit organization is a noble cause. It’s not that easy, though. In this age where there are so many scams online, people can find it hard to trust an NGO they see on their browsers.
Creating a website for a non-profit organization takes a lot of work. If you pull it off correctly, you can earn the trust of people easily. Here are a few tips that will help you create the best website for NGOs.
1. Find A Great Free Website Builder For NGOs
The good news is that building your own website is easy. Thanks to countless online web builders, any NGO can have its platform up and running in no time. That said, here are the best website builders for NGOs right now:
- Wix
- Weebly
- WordPress
- Squarespace
- Morweb
These platforms all have free plans that you can try out. If you want to maximize your website’s design and functionality, you might want to consider investing in their premium plans.
When choosing a free website builder for NGOs, make sure to find ones that come with widgets or apps. These should help you easily set up payments and security on your website.
2. Make Your Advocacy Known
This is the most important part of being an NGO. Not just in building a website for one.
You should make your cause known right at the very front page of the website. You can do this with a short paragraph detailing what the NGO is for. You can then support this statement with photos or videos of your NGO at work.
This is an important part of creating a website. It lets people immediately identify themselves with your NGO. It will also let them know whether you’re an organization that they’d love to fully support.
3. Be Very Heavy With The Visuals
People want to know where their support is going. They’ll look for more than just texts to know who you’re really helping out.
It would be a good idea to create the website and dedicate an entire page to the documentation. Be very heavy on the images and videos for this page. This is also a way to add credibility or social proof to your NGO website.
4. Make It Donor-Friendly
NGO websites have two primary purposes – to make the cause known and to gather donations.
Since this is an NGO website, you need to make it donor-friendly. What this means is making the website more friendly when it comes to processing payments. Your donors shouldn’t have to go through an extensive menu selection before reaching the checkout page.
It should also be a given that the website should have top-notch security. The last thing you’d want is getting the website hacked and having your donor’s data and money stolen.
Regarding payment methods, website builders have widgets or apps that let you set up payment methods quickly.
5. Link To Social Media
Another great way to establish trust is by linking your website to your social media platforms.
Make the social media buttons on the website so your visitors can immediately explore those pages. That said, you should also be active on your social media accounts, as it lets people see that you’re engaged in supporting the cause.
Building a website for NGOs is relatively easy, thanks to countless website builders. It takes a lot of work actually to create an effective platform. Keep in mind that security, intuitiveness, and credibility are all critical aspects to consider when building an NGO website.